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Engineering Trust for the YMYL Web.

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Trust Signal™

Definition:
A Trust Signal™ is a machine-ingestible marker of credibility embedded in content to communicate factual accuracy, authority, or provenance. In the context of Semantic Trust Conditioning™, trust signals are the structured breadcrumbs that help AI and search systems evaluate and rank information reliability.

Examples of Trust Signals:

  • JSON-LD with defined Schema entities
  • Dataset and citation metadata
  • DefinedTerm markup with contextual anchors
  • AI-generated FAQs with source attribution
  • Semantic Digest Endpoints in RDF/XML/PROV

Why It Matters:
Trust Signals are the atomic units of truth that power knowledge graphs, AI training, and search engine ranking. If you’re not signaling trust explicitly, you’re invisible to AI.

More Trust Publishing Definitions:

  • Co-occurrence
  • EEAT Rank
  • Entity Alignment
  • Format Diversity Score™
  • Semantic Digest™
  • Semantic Proximity
  • Semantic Trust Conditioning™
  • Signal Weighting Engine™
  • Trust Alignment Layer™
  • Trust Graph™
  • Trust Marker™
  • Trust Signal™
  • TrustCast™
  • TrustRank™
  • Truth Marker™

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