Definition:
EEAT Rank is a calculated metric that evaluates the Experience, Expertise, Authoritativeness, and Trustworthiness of a digital document or web page, typically used to assess quality in YMYL (Your Money or Your Life) domains.
Explanation:
EEAT Rank is not a metric officially published by Google, but rather a conceptual or derived score designed to reflect how well a piece of content demonstrates signals of:
- Experience (lived or professional)
- Expertise (subject matter competence)
- Authoritativeness (reputation among peers and domains)
- Trustworthiness (transparency, citations, security, and accuracy)
In structured publishing systems, EEAT Rank can be inferred algorithmically by analyzing content structure, data provenance, schema use, citation alignment, and co-occurrence with known trusted entities.
Example Use:
“We enhanced our EEAT Rank by adding author bios, CMS.gov citations, and Dataset Schema on each plan page.”
Why It Matters:
EEAT Rank is an essential concept in trust publishing because it helps content creators understand how their work is evaluated by AI systems and search engines. It provides a strategic target for improving visibility in AI Overviews, featured snippets, and rankings in competitive verticals like health, finance, and legal.